Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

This…is not a healthy company with a bright future ahead.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What are the psychological reasons behind an extreme obsession with another human being?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

What is their lifestyle?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

Why do American conservatives say that America is a constitutional republic and not a democracy? Would it not make sense to call America a constitutional republican democracy?

What happens if they try to attract new customers?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Do opposites attract? How often do you see weird couples like a guy/girl dating someone who is boring with no sense of humor ?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

What happens if they build new bikes?

I live in Massachusetts. Are there any resources here for people that are being harassed by voice to skull, etc.?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

All their existing customers shake their canes and whine about them “selling out.”

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

What are some mind-blowing facts about Michael Jackson?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

What is their product?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Will Canadians still buy American products?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Typical Harley-Davidson customer

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

What made you stop being an addict?